Identifying Online Influencers – CPRS Vancouver Talk

So it’s now official, on February 8th, 2012 at 5:30pm I’ll be giving a talk for CPRS Vancouver on Identifying Online Influencers and How to Engage Them. This isn’t my first every “speaking” gig, but this is the first time I’ll be doing this on my own and not part of a panel.

The synopsis of my talk is as follows:

Social Media has significantly grown over the past few years. With a growing number of social media tools and networks there are also a growing number of people who will express their opinions and have conversations with others via these new channels. As a result, there will be some individuals whose voices will resonate louder than others and whose opinions will be heard by a larger group of people. Identifying these core people, or influencers, has become more crucial for brands and/or causes.

Gus Fosarolli, Senior Client Relations Manager at Marketwire, will offer practical tips to help you identify influencers and learn how to leverage them in support of your cause or brand.

What makes me an authority at speaking on this topic? I’ve been using social media for several years now. I’ve seen social tools grow over the past 4 years and I’ve seen some tools fall on the waste side. I work with many PR and Marketing professionals and I understand how important it is for them to understand the power of the online influencer.

I hope you will be able to attend and listen to me speak. I’m very excited about presenting and hope I will give everyone very valuable information that they can use.

Social Media Week – Vancouver

Social Media Week kicks off today around the world with 12 cities hosting events including Vancouver. This is the first time that Vancouver will be hosting the event and it will be the only Canadian city participating this time.

Our good friends at Socialized have put together an amazing week which will included a Blogging Summit, a Real Estate Summit, A Social Media for Lawyers event, An Agency Mash-up, Social Good Summit, A Mining Tweetup and Leading Women in Social Media Mash-up to name a few. This week will be full of learning and gaining best practices as we all move forward with social media.

As part of working with Marketwire and Sysomos, we will be part of the week long event sharing what we’ve learned through out our years and helping kick off the week with the opening party this evening at Ceilis Irish Pub by providing you with a few appies. So look out for me at the event!

So follow along through out the week on Twitter Р#SMWVan or @SMWVan for more details.

The Ranting Blog – Gus Fusses

On Friday, while at work and chatting with a few co-workers, I had suggested one of them start their own ranting blog as they love to rant about everything. I had come up with a very catchy title to their blog too (but for protection I won’t be saying what it was), and one of my co-workers came up with a catchy title for me – Gus Fusses.

I had thought this was such a catchy title that I quickly grabbed the domain name and have created more of a ranting blog. So without too much fan fare, was born.

I’ll probably be posting daily rants on there, though sometimes there might be some cross over, hell I’m sure there will be some cross over. So go check out and let me know what you think. I’d love to hear your ranting stories as well and feel free to give me some ideas along the way.

Are We Truly Transparent and Authentic on Social Media?

Weekend Sunshine In social media, we are always told to be transparent and authentic, but are we truly that? This question has been on my back of my mind for sometime now and I thought it was time to write down some of my thoughts on the matter.

Working for a company that deals with Public Relations, Investor Relations, communicators and marketers that work at some big brand named companies, I usually have to think twice about what I comment when it comes to their brands. Some of my clients follow me on Twitter, some are friends on Facebook, some even are on Google+. Do I post my dislike on social networks for a bad experience I’ve had without hurting my relationship with my client? Am I not being transparent or authentic if I say nothing online?

Also a last year I had to rush back to Toronto as my mother had suffered a stroke. I didn’t really say much publically about the matter and had fought long and hard to even write a blog post about it. Should I have kept it to myself and not said anything? Though some of my closest friends from online knew what was going on I struggled to get a post out, but I thought it would have been good for my own healing after that stressful time.

We’ve also heard about people being fired from their jobs for posting comments about their dislike about their job conditions or fellow co-workers. I for one keep those comments private and I don’t personally think they should every be shared publicaly. I also make it know who I work for and never hide that fact.

At the end of the day I think it’s important to know yourself and know how much you want to share publically. Once you established these boundaries for yourself I think you can truly say you are being transparent and authentic to the level you are most comfortable with online.

Do you think you are transparent and authentic? Do you think that there is a boundary as to how much you should actually make public?

Testing Blogsy For The IPad

The other day I saw one of my good friend tweet about Blogsy and thought I would give it a look.

I was looking for an easy software where I could easily create a blog post without having to know any HTML codes (god forbid I would have to learn how to code) to use on the iPad. The WordPress App is ok for being able to quickly approve comments or quickly update a post, but I didn’t find the interface all that great when compared to the PC/MAC. I guess I’m just so use to using the WYSIWYG for quickly editing and writing my blog posts.

This App is great as it uses the iPad’s touch capabilities for easily dropping in links, photos and videos as you can see by this video.

With this tool I’ll be able to easily update and create blogs on the go without having to bring my MacBook Pro along. After all this post was created by using Blogsy.