Identifying Online Influencers – CPRS Vancouver Talk

So it’s now official, on February 8th, 2012 at 5:30pm I’ll be giving a talk for CPRS Vancouver on Identifying Online Influencers and How to Engage Them. This isn’t my first every “speaking” gig, but this is the first time I’ll be doing this on my own and not part of a panel.

The synopsis of my talk is as follows:

Social Media has significantly grown over the past few years. With a growing number of social media tools and networks there are also a growing number of people who will express their opinions and have conversations with others via these new channels. As a result, there will be some individuals whose voices will resonate louder than others and whose opinions will be heard by a larger group of people. Identifying these core people, or influencers, has become more crucial for brands and/or causes.

Gus Fosarolli, Senior Client Relations Manager at Marketwire, will offer practical tips to help you identify influencers and learn how to leverage them in support of your cause or brand.

What makes me an authority at speaking on this topic? I’ve been using social media for several years now. I’ve seen social tools grow over the past 4 years and I’ve seen some tools fall on the waste side. I work with many PR and Marketing professionals and I understand how important it is for them to understand the power of the online influencer.

I hope you will be able to attend and listen to me speak. I’m very excited about presenting and hope I will give everyone very valuable information that they can use.

3 Replies to “Identifying Online Influencers – CPRS Vancouver Talk”

  1. Gus, where can I get tickets to this event? Or can I pay at the door (if I have the night off I will attend).

    1. Hey Theresa,

      You can click on the link above in the post to register. You will have to set yourself up on the CPRS Vancouver website – which is free – to access the registration section. Will be nice to see familiar faces in the audience 🙂

  2. Something that has always interested me is the manufactured ifluencers vs the natural ones. I suppose it is on the edge of what is considered black hat but there are people who make accounts with the natural plan to try to beome influencers vs people who because of who they are natuarlly are.

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