There used to be a time on Twitter a few years back when I could ask a question and instantly get feedback and responses. Lately, at least for me, my Twitter engagement has been lagging and harder to get responses from my followers.
I don’t know what has changed. I’m not sure if it’s the timing of my tweet on Twitter, or if it’s the fact that there are currently over 500 million users on Twitter and they are just being over inundated with so much information coming through that the tweet itself gets lost in the mass of data or if they are just not there when my tweet goes out.
I know for one that it’s hard to manage who I follow on Twitter and because of this I do miss some great opportunities to engages with them. I usually rely on a core group of people to keep me up-to-date with what is currently happening and trending.
Now over on Facebook, I’m starting to find that engagement is increasing. If I ask the same question over on Facebook I’m instantly engaged and responded to. Granted it could just be that it’s a smaller ratio of following happening on Facebook, but it’s interesting as I always thought I had more engagement on Twitter.
I’d be interested to hear how you are finding Twitter engagement lately? Do you feel brands themselves are also suffering from this information overload? I’d love to hear your thoughts.
So I had to reinstall WordPress on my blog over this past weekend. It looks like I had a nasty maleware somewhere on my blog and it was messing things up. Some of my friends said it was probably something to do with my theme and it was best to just scrap things and bring things back up again.
Granted the process wasn’t as easy as I thought and it took me a while over the weekend to get it up again. The theme I had doesn’t seem to be available anymore, at least I can’t find it anywhere, so I’m using the default WordPress Twenty Eleven theme for now while I get things working again.
I’m slowly trying to get all my plugins installed and maybe this is a good thing as I’m sure I had some plugins that weren’t being used anymore and just occupying space.
So if you see something odd on my blog, let me know and be patient with me as I get things back up and running.
Last week I gave a talk to the Canadian Public Relations Society Vancouver’s (CPRS Vancouver) chapter on how to identify online influencers and how to engage them. With social media playing a greater role than ever with communicators it becomes increasingly important for PR professionals to be able to identify these influencers for their client’s digital strategies.
These simple steps will help you start creating your list of influencers.
Create Keyword Search
Keywords are your first step. These can be your company name or brand, your competitors name. They can also be any words or phrases that describe your industry as well as any important issue that matters to you.
Understand What is Important to You Know where you want to start your search. Are you going to concentrate only on influencers on Twitter, Facebook or Blogs? Are the number of followers they have important to you (even though I will argue this point)? Do the number of retweets one gets important? What about likes on a post, are they important? Do the number of blog posts matter and do the comments and who comments matter?
Understanding what to look first will help you out in the long run. Focus on a few of the above to help you determine who on you should include on your list.
Search Twitter, Facebook, Blogs, Forums and Multimedia Sites
Create simple searches on Twitter and use free third party tools like Hootsuite to create columns of those searches. Use simple Google Blog Searches as well Technorati to find relevant blogs based on your search keywords. You can also use Social Mention or IceRocket to help search all networks.
Most people will forget to search multimedia sites like YouTube or other video sites like Viddler or Vimeo. Also don’t forget to search photo sharing sites like Flickr or Picaso to complete the picture.
Create Lists on Twitter
Create your own lists on Twitter and make them private. Bundle like minded people to make it easier to follow your influencers
View a Blogger’s Blogroll Bloggers create their list of other bloggers they read or find interesting to them. Looking at these lists can help identify other influencers you might not have thought of before.
Create Your List
Create your lists and add to them regularly. Create RSS feeds of the blogs you want to monitor and create Twitter lists to combine the influencers.
Lastly engage with them. Share what they post on Twitter if it’s relevant to you. Favourite a post (we all love it when someone favourites a tweet of ours, it makes us feel special). Comment on blog posts or even link back to them on your own blog. By engaging you are also putting yourself under their radar and helps create a relationship with them.
Of course working for Marketwire, we offer Sysomos, our realtime online media monitoring and engagement tool, the above steps are quickly compiled for you and presented to you in a easy to use format.
Any tool you use should be used as a guideline only. It really will depend on you specifically to engage in who you think should be on your own influencer list.
You can view my full presentation via SlideShare below:
Social Media has significantly grown over the past few years. With a growing number of social media tools and networks there are also a growing number of people who will express their opinions and have conversations with others via these new channels. As a result, there will be some individuals whose voices will resonate louder than others and whose opinions will be heard by a larger group of people. Identifying these core people, or influencers, has become more crucial for brands and/or causes.
Gus Fosarolli, Senior Client Relations Manager at Marketwire, will offer practical tips to help you identify influencers and learn how to leverage them in support of your cause or brand.
What makes me an authority at speaking on this topic? I’ve been using social media for several years now. I’ve seen social tools grow over the past 4 years and I’ve seen some tools fall on the waste side. I work with many PR and Marketing professionals and I understand how important it is for them to understand the power of the online influencer.
I hope you will be able to attend and listen to me speak. I’m very excited about presenting and hope I will give everyone very valuable information that they can use.
Social Media Week kicks off today around the world with 12 cities hosting events including Vancouver. This is the first time that Vancouver will be hosting the event and it will be the only Canadian city participating this time.
Our good friends at Socialized have put together an amazing week which will included a Blogging Summit, a Real Estate Summit, A Social Media for Lawyers event, An Agency Mash-up, Social Good Summit, A Mining Tweetup and Leading Women in Social Media Mash-up to name a few. This week will be full of learning and gaining best practices as we all move forward with social media.
As part of working with Marketwire and Sysomos, we will be part of the week long event sharing what we’ve learned through out our years and helping kick off the week with the opening party this evening at Ceilis Irish Pub by providing you with a few appies. So look out for me at the event!
So follow along through out the week on Twitter – #SMWVan or @SMWVan for more details.
On Friday, while at work and chatting with a few co-workers, I had suggested one of them start their own ranting blog as they love to rant about everything. I had come up with a very catchy title to their blog too (but for protection I won’t be saying what it was), and one of my co-workers came up with a catchy title for me – Gus Fusses.
I had thought this was such a catchy title that I quickly grabbed the domain name and have created more of a ranting blog. So without too much fan fare, GusFusses.com was born.
I’ll probably be posting daily rants on there, though sometimes there might be some cross over, hell I’m sure there will be some cross over. So go check out GusFusses.com and let me know what you think. I’d love to hear your ranting stories as well and feel free to give me some ideas along the way.
In social media, we are always told to be transparent and authentic, but are we truly that? This question has been on my back of my mind for sometime now and I thought it was time to write down some of my thoughts on the matter.
Working for a company that deals with Public Relations, Investor Relations, communicators and marketers that work at some big brand named companies, I usually have to think twice about what I comment when it comes to their brands. Some of my clients follow me on Twitter, some are friends on Facebook, some even are on Google+. Do I post my dislike on social networks for a bad experience I’ve had without hurting my relationship with my client? Am I not being transparent or authentic if I say nothing online?
Also a last year I had to rush back to Toronto as my mother had suffered a stroke. I didn’t really say much publically about the matter and had fought long and hard to even write a blog post about it. Should I have kept it to myself and not said anything? Though some of my closest friends from online knew what was going on I struggled to get a post out, but I thought it would have been good for my own healing after that stressful time.
We’ve also heard about people being fired from their jobs for posting comments about their dislike about their job conditions or fellow co-workers. I for one keep those comments private and I don’t personally think they should every be shared publicaly. I also make it know who I work for and never hide that fact.
At the end of the day I think it’s important to know yourself and know how much you want to share publically. Once you established these boundaries for yourself I think you can truly say you are being transparent and authentic to the level you are most comfortable with online.
Do you think you are transparent and authentic? Do you think that there is a boundary as to how much you should actually make public?
The other day I saw one of my good friend tweet about Blogsy and thought I would give it a look.
I was looking for an easy software where I could easily create a blog post without having to know any HTML codes (god forbid I would have to learn how to code) to use on the iPad. The WordPress App is ok for being able to quickly approve comments or quickly update a post, but I didn’t find the interface all that great when compared to the PC/MAC. I guess I’m just so use to using the WYSIWYG for quickly editing and writing my blog posts.
This App is great as it uses the iPad’s touch capabilities for easily dropping in links, photos and videos as you can see by this video.
With this tool I’ll be able to easily update and create blogs on the go without having to bring my MacBook Pro along. After all this post was created by using Blogsy.
Today I celebrate my 4th year of being on Twitter. I never considered myself an early adopter of Twitter as when I joined, Twitter was already about a year old. I have seen the system grow throughout those 4 years. I’ve seen the invention of the “@” reply, I’ve seen the invention of the hashtag “#”, I’ve seen the invention of a direct message “DM”, I’ve seen the invention of Twitter applications come onto the market – Hootsuite, TweetDeck, Peoplebrowsr and I was there during the first stages of the “fail whale”.
Most importantly I’ve had my social network grow as a result. I’ve gained so many great friends from this that I truly cherish. After all Social Media is about connections and what better way to make those connections then to find people of common interest, sharing the same beliefs, and sometimes different views, but always growing.
Thank you Twitter for bringing such a great people together, and for allowing us all to share our views and for allowing us to witness social change through out our wonderful world. It’s been an amazing 4 years.
With everything that has been going on with my professional life lately, I forgot to write up a post on my fourth year blogiversary. Yes that is right folks, I’ve been blogging now for four years.
I have to thank Rebecca Bollwitt (aka Miss 604) for getting me started on blogging. She showed me how it easy it was to get started and showed me how to find my own voice online, and for that Rebecca, I thank you!
At first I wasn’t sure what to call myself. I knew my blog would just be for a select few people, but mainly it was for my family. I wanted to share what was going on in my life and show them what I was up to. Moving from Toronto to Vancouver, they had no real idea what I was doing. This was to be my digital realm, my digital voice.
I can’t wait to continue to grow my audience and continue to grow as a blogger. These past four years have been amazing and I wouldn’t change my experience on here for anything! You’ve all experienced my trips across the world, my family gatherings, my events I’ve attended, and my photos along the way.
So what was my first blog post? Well here it is folks, my very first blog post – The Beginning