Is Twitter Engagement Lagging?

twitterThere used to be a time on Twitter a few years back when I could ask a question and instantly get feedback and responses. Lately, at least for me, my Twitter engagement has been lagging and harder to get responses from my followers.

I don’t know what has changed. I’m not sure if it’s the timing of my tweet on Twitter, or if it’s the fact that there are currently over 500 million users on Twitter and they are just being¬†over inundated¬†with so much information coming through that the tweet itself gets lost in the mass of data or if they are just not there when my tweet goes out.

I know for one that it’s hard to manage who I follow on Twitter and because of this I do miss some great opportunities to engages with them. I usually rely on a core group of people to keep me up-to-date with what is currently happening and trending.

Now over on Facebook, I’m starting to find that engagement is increasing. If I ask the same question over on Facebook I’m instantly engaged and responded to. Granted it could just be that it’s a smaller ratio of following happening on Facebook, but it’s interesting as I always thought I had more engagement on Twitter.

I’d be interested to hear how you are finding Twitter engagement lately? Do you feel brands themselves are also suffering from this information overload? I’d love to hear your thoughts.

One thought on “Is Twitter Engagement Lagging?

  1. I would agree Gus, I remember the good old days as well. Ask and receive great info. Keep an eye for tweets seeking information and do your best to reciprocate. Now it is like tumbleweed down Main St. when you ask questions there.

    As to why, not I’m sure. I know in my case I participate less as life has changed. But as I hear what you have said more and more I wonder if it is not just me.

    Cycles. I guess all of this works in cycles. Perhaps once upon a time it was Twitter or FB. Now there is a myriad of online distractions where people spend their available time.

    Things may change, but the great people I have met via these mediums remain great. Including you and Russ. :)

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